Beauty, they say, is in the eye of the beholder. This means that we judge what we see according to our own subjectivity.
 
Whenever you deal with art – whether it's creating, assessing, buying or simply appreciating a piece of work - you always base your judgment on personal perception and standards rather than an objective measure like numbers for example! It’s influenced by internal experiences shaped over years based on tastes or feelings that form how people perceive things differently from one another—one person may think something trash while someone else thinks its masterpiece because beauty truly lies within every individual being processed through senses unique only to them.
 
The way we value art is subjective, and this simple fact can affect how people price their artwork, including photography. Our influences shape the things that we judge to be valuable.
 
This subjectivity allows one artist to price a piece of work at 100 dollars while another might sell it for thousands of dollars because our personal beliefs will always play a role in the way we view the world around us. This influence even comes into play when someone critiques photographs as they are making judgements about what makes an image effective or not based on their own set values.
 
This is why we must learn the art of effective photo critique.
I am not offering you a formula that would turn you into either an art expert or a master photographer, tho’ in this book I will share the way I have been critiquing photographs, both for giving feedback to my photography students and also personally for assessing my own work - a method which could possibly encourage others to get better at their own works instead of discouraging them.