Building an email list is important to the success of your photography business.
 
Important is probably an understatement, itʼs paramount to your success. Building an email list is one of the most important tasks you should undertake. Itʼs crucial work, where progress is measured by the number of email subscribers you collect.
 
The only problem is, that number starts off incredibly small and oftentimes zero.
 
When you rst launch your photography site or blog, you might only have one or two email subscribers (besides the four different email addresses you used to sign up yourself). This makes it dicult to get traction, but on a deeper level, itʼs also incredibly disheartening.
 
Every time you create a new collection of photographs or write a piece of content for your blog, you know that very few people are going to read it—so subconsciously you may be holding back and not creating your best work. Consider this: if you knew that your next blog post would be read by ten thousand people, would you put any extra effort into your writing process this week?
 
When youʼre just getting started, momentum is critical. You need to collect a group of highly engaged email subscribers and get your rst 100 subscribers right away.