Like any other business, your photography business requires good marketing and a strategy to help increase its revenue. 
 
One of the most important lessons I learned early in my photography career was that to be a commercially-successful photographer, you cannot just be a good photographer. You need to view your photography as a business.
 
That means being proactive in promoting your work and marketing yourself to potential clients, which is even more critical these days when there is so much competition out there. To help your business grow, you need to start thinking like both a photographer and a marketing manager. These marketing ideas will help you get into that frame of mind.