Can your photography business survive and thrive without using shared media?
 
The answer is probably yes, however, social media lets you interact with followers and share your personality and your brand in ways that other types of media simply do not. Many potential clients might also prefer to follow you on a social media platform for a time before investigating your work further.
 
It’s a great tool for bringing in awareness. Part of this is simply the fact that these platforms have large audiences inherently built in. Facebook has more than two billion daily users, Instagram has hundreds of millions of users a day, and YouTube is the second largest search engine in the world. By showing up on some of these platforms and entertaining, inspiring, or informing your potential audience, you’re able to attract and bring in more customers.
 
The problem is that many photographers are not using social media strategically. They either post only about themselves and their businesses, instead of making their posts client-centric, or they’re posting a mash-up of content that’s not relevant to their prospects. Without a clear strategy behind your social media, your posts can create confusion for prospective clients. Remember: a confused mind always says no. So, let’s talk about how to get strategic about your social media presences so that prospects are ready to say an emphatic yes to working with you.
 
Please Note :: This Book Is Available in Print at Amazon