I often get asked for advice from photographers who want to do what I am doing - people who want to make a living from their passion. It is always hard for me to respond because what works for one person may not work for another. In fact, I would say that not following a rulebook and doing things my own way is exactly what helped me get to where I am today. Therefore, I want this book to be more than a step-by-step guide on how to replicate my journey. Instead, I aim to take a higher-level approach and describe the fundamental principles and philosophies that I have followed to grow my business. My journey will serve as an example rather than a recipe. I hope that this approach will help you to find your own unique path, a path that will ultimately lead to you running your own successful photography business.