Before you consider what your product or service oer is and how you want to sell it, think about who you want to sell to first.
 
When you can visualize your ideal customer, it becomes much easier to consider how your products and services can make their life better.
 
People want to know how you can help them to capture the photos they need, feel less nervous, look their best, or add beauty to their homes.
 
Which problems do you solve?
How do you help your customers?
 
Those are the important questions you need to answer before you start writing the benets of working with you as a photographer.
 
• Why you should focus on benefits and problems?
• What the difference is between features and benets
• Why people might not buy from you