As zealous fans of photography, most of us get into this eld to pursue our passion for the art. Very soon, the lure of making money and creating a business out of what we love to do takes over, and we start planning our businesses around our passion. But once we start to hit roadblocks along the way, we realize the old adage ‘Build it and they will come’ does not always work. Focusing on social media is a great way to build an audience and generate clients for your business.
 
Good pictures do not always mean paying clients right out of the gate. Many times, it takes thousands of great pictures, plus hours of social media networking, interacting, and investing in building a community to get a small trickle of clients that may come your way. But don’t lose hope; if done right, this approach to building a photography business will slowly work its way to providing a steady stream of clients. Social media is a great way to build an online presence and gradually work towards those paying jobs. Not only does it provide you exposure to your target audience, it also helps you connect with industry peers and grow your business with new opportunities as people start getting exposure to your work.